LuxDeco, the global luxury interiors platform, has launched its Think Big, Shop Small Campaign.
It’s designed to support small and independent design brands and artisans. Why? Because they constitute a large proportion of the global interiors industry, likely to be hardest hit during the Coronavirus outbreak.
LuxDeco has pledged to do the following.
- Double its marketing and advertising spend for 30 days in April. And dedicate the increased spend to exclusively promote smaller brands.
- Offer a 10% discount on all products from smaller brands for 30 days at LuxDeco’s cost to incentivise purchase.
- Fast track smaller brand onboarding to the luxdeco.com platform. Specifically for those whose existing marketing and distribution channels have been negatively impacted.
- Provide fully designed downloadable and customisable marketing assets. This includes store window signage, redirecting customers to luxdeco.com, social posts, email marketing templates, and other marketing materials. This will help smaller brands to let customers know that, although stores might be closed, customers can still buy products via LuxDeco.
- Offer free warehousing opportunities for small, medium, and independent brands.
- Offer a no contact delivery service and indefinite storage of customer purchases from smaller brands. That is until a delivery time of the customer’s choosing, to remove any potential barrier to purchase.
Think Big Shop Small Campaign goals
Some of the small and independent design brands and artisans already involved in the campaign include Selva, Quintessa and Diane James. As well as Pinetti, Davidson, Alexandra Shorey, De Le Cuona, Oyuna, Richard Brendon, William Yeoward, and more.
Jonathan Holmes, Founder & CEO of LuxDeco, says: “LuxDeco’s focus is bringing the world’s finest design brands to an international audience through e-commerce. Many of those brands are small and independent brands and artisans. These may not necessarily have reserves to withstand the supply and demand shocks that the outbreak of Coronavirus has triggered.
“Many have been forced to close bricks and mortar stores. And some do not have e-commerce or digital marketing resources to aid them during what is clearly an unprecedented time. Our Think Big, Shop Small Campaign is designed to bring these brilliant small brands and artisans to the attention of our customers. It will also provide them with the exposure, resources, and tools they need in order to prevail.”
You can read the full Think Big Shop Small launch story here.