Think Big Shop Small

LuxDeco has launched its Think Big Shop Small initiative to support smaller brands being hurt by the COVID-19 pandemic.

Supporting the design community is a no-brainer for LuxDeco CEO Jonathan Holmes – he’s incredibly passionate about keeping creativity going and supporting businesses.

And he’s been talking to Karen Howes about the initiative, because this is something they both have in common. He’s full of praise for the Taylor Howes Keep Creativity Going campaign, because it’s all about supporting the deign community too.

Jonathan says: “There’s a real threat to our friends in the industry right now, especially those smaller brands and artisans. It really is a time for the community to rally together.”


We have a responsibility to small businesses – that’s what Think Big Shop Small is about


He tells Karen he believes companies like LuxDeco and Taylor Howes have a responsibility to help where they can. Many of LuxDeco’s brands are small independent brands and artisans that don’t necessarily have the resources to withstand the supply and demand shocks that COVID-19 has triggered.

Jonathan and Karen also discuss the complex process of goods ordered online, with Karen highlighting how there’s a perception of ‘click and collect’ that removes people from the actual work involved in manufacturing and distributing goods.

She says that Think Big Shop Small will actually make people stop and think about the supplier making their product. Jonathan agrees and explains how Think Big Shop Small Works by highlighting areas of support that brands need.

By removing barriers LuxDeco hopes to help and empower brands now and in the future.

Jonathan says: “It’s still early days, but we’ve been in conversation to support 10 new brands, and our small and independent brands and artisans have had 126% more product views and a 342% week on week uplift in sales. We’re thrilled for them all.”


Read the full interview with Jonathan Holmes and discover how LuxDeco is helping small businesses here.